The Annual Hotel Conference (AHC)

Discuss your biggest pain points in an informal and supportive setting and find solutions and ideas from your peers. Each table is curated by the industry expert. Roam the room and join any table at any time. Participate or observe - the choice is yours.

From Intention to Retention: Making Future Demand Real
We all know that travel is recovering, with the world opening up slowly and vaccine certificates being issued for international travel – the intent to travel is surging. The question that remains unanswered is how you convert this intent to booking- and drive retention. How can hospitality get control across all channels of acquisition to access untapped demand while keeping the cost of acquisition in check?
Chair: Jacqueline Reid, Associate Vice President - Sales - UK, Ireland, Iceland, Portugal and Brazil, RateGain

Hotel Revenue Management for a New Generation – How Covid Has Fast-tracked a Long-overdue Change?
The need for automation and strategic knowledge regarding the revenue mix of a hotel has become critical to navigate these unstable times. Fast reactions and leveraging on forward demand data are key to success. Using historical data or traditional algorithms for setting your pricing is not relevant anymore and will not have you dominating your Benchmark.
What are the future requirements for successful revenue and yield management? What are the technological changes happening right now? Join HotelPartner, the leading Revenue services provider in Europe, in this discussion. 
Chair: Florian Augustin, Chief Commercial Officer, HotelPartner

Wellness and Sustainability: Embracing Hospitality Spaces with Purpose
Sustainable living is good not only for the planet but for our sense of well-being too. How and where we live, work and stay have changed rapidly. How to design and build for the lifestyle with new priorities? How to create environmental wellbeing and reduce stress levels through natural materials? How to bring the outdoors indoors? And how to do it in a cost-effective way?
Chair: Joey Goei-Jones, Design Director, GDC Interiors

Driving Direct Hotel Bookings
Over many years, online travel agents have been eroding the bottom line of the hospitality industry. Add this to an already squeezed budget as a result of increased staffing costs and general expenses, particularly as a result of the Covid-19 pandemic, many hoteliers are seeing smaller and smaller profit margins.
But how do we reverse this? The answer… drive more direct hotel bookings and regain control of your hotel booking system. Join Profitroom’s Rachel Parker to discuss the best strategies you can put in place to increase your direct bookings.
Chair: Rachel Parker, Business Development Manager, Profitroom